Simon Brand Ventures To Begin Direct Sales Of Backlit Ad Panels

October 5, 2015

INDIANAPOLIS, Oct. 5, 2015 /PRNewswire/ -- Simon Brand Ventures, the media sales arm of Simon Property Group, announced today that it will become the exclusive sales agent of the popular Backlit Ad Panels at 122 Simon^® shopping centers. Forty-eight centers will transition January 1, 2016; 19 centers on April 1, 2016; 52 centers on June 1, 2016; and the remaining three centers on July 26, 2016.

Many iconic Simon properties are part of the transition, including The Galleria (Houston), Lenox Square (Atlanta), Fashion Center at Pentagon City (Washington, DC), Copley Place (Boston), Dadeland Mall (Miami), The Shops at Mission Viejo (Los Angeles / Orange County), Roosevelt Field (NYC), and King of Prussia (Philadelphia), among others.

"Adding Backlit Ad Panels to our proprietary media offering, which already includes SkyBanners, Large Format Digital Screens, BriteWalls, Spectaculars, and WallScapes, will streamline the planning and buying process for our agency and client partners," said Chip Harding, Senior Vice President of Simon Brand Ventures.

"Strategically, this is the right time for us to take direct control and ownership over this important media asset in these centers," added Mikael Thygesen, President of Simon Brand Ventures. "No one is better positioned than we are to market and sell our medium. We have outperformed the overall out-of-home advertising market by a wide margin over the past five years and we expect that trend to continue. The addition of Backlit Ad Panels to our offering will only help propel our business forward."

The complete list of the transition properties by market is attached.

SIMON SALES CONTACT INFORMATION
Chip Harding
317-263-2459
charding@simon.com

About Simon
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.

Phase 1
Effective: January 1, 2016

Atlanta, GA	New York, NY
Lenox Square	Livingston Mall
Mall of Georgia	Menlo Park Mall
Phipps Plaza	Newport Centre
	Ocean County Mall
Austin, TX	Rockaway Townsquare
Barton Creek Square	Roosevelt Field Mall
	Smith Haven Mall
Boston, MA	Shops at Nanuet
Burlington Mall	The Westchester
Copley Place	The Galleria at White Plains
The Mall at Rockingham Park	Walt Whitman Shops
Northshore Mall
Solomon Pond Mall	New Orleans, LA
South Shore Plaza	The Esplanade
Square One Mall
The Mall of New Hampshire	Oklahoma City, OK
	Penn Square Mall
Chicago, IL
Orland Square	Orlando, FL
	Florida Mall
Columbus, OH
The Mall at Tuttle Crossing	Pittsburgh, PA
	Ross Park Mall
Dallas, TX
North East Mall	Providence, MA
	Emerald Square
Detroit, MI
Briarwood Mall	Reno, NV
	Meadowood Mall
Houston, TX
Houston Galleria	San Francisco, CA
	Santa Rosa Plaza
Indianapolis, IN	Stoneridge Shopping Center
Circle Centre
The Fashion Mall at Keystone	Seattle, WA
	Northgate Shopping Center
Los Angeles, CA	Tacoma Mall
Brea Mall
The Shops at Mission Viejo	Tampa, FL
	Tyrone Square
Miami, FL
Dadeland Mall	Washington DC
Miami International	The Fashion Centre at Pentagon City
The Falls
	West Palm Beach, FL
	Town Center at Boca Raton

Phase 2

Effective: April 1, 2016

Auburn, NY

Waterloo Premium Outlets

Chicago, IL

Lighthouse Place Premium Outlets

Honolulu, HI

Waikele Premium Outlets

Indianapolis, IN

Edinburgh Premium Outlets

Jacksonville, FL

St. Augustine Premium Outlets

Las Vegas, NV

Las Vegas South Premium Outlets

Minneapolis, MN

Albertville Premium Outlets

New York, NY

Jackson Premium Outlets

Portland, OR

Columbia Gorge Premium Outlets

Raleigh, NC

Carolina Premium Outlets

Rolla-Lake, MO

Osage Beach Premium Outlets

Sacramento, CA

Folsom Premium Outlets

San Francisco, CA

Gilroy Premium Outlets

Napa Premium Outlets

Petaluma Village Premium Outlets

Vacaville Premium Outlets

Seattle, WA

North Bend Premium Outlets

Stroudsburg, PA

The Crossings Premium Outlets

Trenton, NJ

Liberty Village Premium Outlets

Phase 3
Effective: June 1, 2016

Anchorage, AK	Indianapolis, IN	South Bend, IN
Anchorage 5^th Avenue	Castleton Square	University Park Mall
	Greenwood Park Mall
Atlanta, GA	College Mall	Springfield, MO
Town Center at Cobb		Battlefield Mall
	Jacksonville, FL
Austin, TX	St. John's Town Center	Tulsa, OK
Lakeline Mall	The Avenues	Woodland Hills Mall
The Domain
	Kansas City, MO	Tyler, TX
Bangor, ME	Independence Center	Broadway Square
Bangor Mall
	Knoxville, TN	Washington DC
Boston, MA	West Town Mall	Apple Blossom Mall
Auburn Mall		St. Charles Towne Center
Greendale Mall	Lafayette, IN
Liberty Tree Mall	Tippecanoe Mall	West Palm Beach, FL
Cape Cod Mall		Treasure Coast Square
Pheasant Lane Mall	Lake Charles, LA
	Prien Lake Mall	Wichita, KS
Champaign, IL		Towne East Square
White Oaks Mall	Little Rock, AR
	McCain Mall	Kennewick, WA
Charlotte, NC		Columbia Center
SouthPark Mall	Memphis, TN
	Wolfchase Galleria
Cleveland, OH
Summit Mall	Miami, FL
	Coral Square
Dallas, TX
Firewheel Town Center	Odessa, TX
	Midland Park Mall
Duluth, MN
Miller Hill Mall	Pensacola, FL
	Cordova Mall
El Paso, TX
Cielo Vista Mall	Philadelphia, PA
	Montgomery Mall
Ft. Myers, FL	Oxford Valley Mall
Coconut Point Town Center
	Pittsburgh, PA
Green Bay, WI	South Hills Village
Bay Park Square
	Puerto Rico, PR
Greenville, SC	Plaza Carolina
Haywood Mall
	San Antonio, TX
Harlingen, TX	Ingram Park Mall
LaPlaza Mall
	Sioux Falls, SD
Hartford, CT	Empire Mall
Crystal Mall