Press Release
Simon Rolls Out Innovative Interactive Mapping To Its Digital Channels
"Simon is continually looking for opportunities to enhance the shopping experience and we quickly recognized the potential of this new technology to do just that," said
The 3D digital maps, leveraging technology provided by Mappedin, an indoor mapping developer, contain the following features:
- Enhanced Interactive Capabilities: 3D maps allow shoppers to manipulate a center's map by panning, zooming and rotating the map. Shoppers can hover over and click on a store for store-related information;
- Enhanced Wayfinding: Shoppers are able to pick a destination and a starting point to receive point-to-point navigation guidance via a wayfinding path visual;
- Increased Discoverability: A 'Smart Search' bar automatically suggests applicable results and learns over time how to best rank search suggestions;
- Increased Actionability: Across Simon's websites, links at a store or restaurant level lead directly into relevant map views making it as easy as possible for shoppers to research and pre-plan their upcoming shopping visits;
- Deeper Insights: Rich, supporting analytics enhance our understanding of our shopper's behavior and usage of the interactive maps.
"Simon is at the forefront of exploring, testing and adopting what is possible with today's technology," said
About Simon
Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (
About Mappedin
Mappedin powers search and discovery indoors. The software platform provides industry leading tools for REITs and retailers to manage their dynamic indoor information and build digital wayfinding experiences into their customer-facing applications. Founded by UW Engineering alums in 2011, Mappedin is headquartered in
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/simon-rolls-out-innovative-interactive-mapping-to-its-digital-channels-300398860.html
SOURCE Simon
Maria Weber, Simon, 317.263.7191, maria.weber@simon.com