'Launchpad' Lifts Off At Six Iconic Simon Properties
'Launchpad By Simon' is a scalable retail platform for both emerging and established brands to pilot new products and expedite the hottest new trends at Simon's highly productive shopping centers. Simon traveled the world to source innovative merchandise from the CES Show, ASD Show, Canton Fair and Hong Kong Gift and Toy Show.
'Launchpad By Simon' will debut on Black Friday at
There will be two cutting-edge activations at each location. The '720 Degree Experience' will transport users to a fully-immersive virtual reality experience with a 720 camera creating HD images and video to post on social media or view via VR goggles.
'Youth Tech,' the second unique program, features a Smart Phone-enabled gaming console; a robotic dog responding to verbal commands; and AR cards bringing animals to life in 4D.
"By working directly with key wholesalers, we have immediate access to new products and concepts," said
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (
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Les Morris, Simon, 317.263.7711, firstname.lastname@example.org